One platform, total marketing intelligence
Connect customer, market, competitor, AI and performance data in one intelligence layer — understand what’s happening, why it’s happening, and what to do next
Trusted by leading brands worldwide to transform marketing analytics into decisions
From Signals to Strategy
Analyzing external digital signals, internal communications, and your own databases -all in one intelligence layer
7 continuous signals synthesized in real-time
What customers buy
What people say
What AI says
What marketing does
What competitors do
What people search
What people do
When a metric changes, Hapttic checks every connected source to explain why
Conversion rate
17%
Price sensitivity appears to be increasing while a competitor promotion is gaining attention. Acquisition remains stable, but conversion is deteriorating.
Our AI Marketing Intelligence Solutions
Monitor brand mentions and conversations across social channels to uncover what audiences are saying in real time - transforming scattered discussions into structured intelligence.
Tracks sentiment, emerging trends, and conversation context to reveal not just what is being said, but why it matters.
Five-step process
A clear, structured workflow to capture social listening, competitor activity, performance data, and audience trends
Social Listening • AI Listening • Review Analysis • Conversations
Competitors • Content
Ad Performance • Website / App • Search
Brand Health • Audiences • Trends
AI-Powered Market Research
Measure share of voice and monitor how your brand is discussed across social platforms, reviews, inboxes, and AI tools - identifying perception shifts, sentiment changes, and emerging risks before they escalate.
Social Listening
AI Listening
Review Analysis
Conversational Intelligence
Understand how AI tools describe, recommend, or exclude your brand - and how your competitors appear in AI-generated answers.
AI Listening
Content Analysis
Analyze inboxes, messages, and reviews to uncover customer needs, complaints, expectations, and decision drivers - turning conversations into structured insights.
Conversational IntelligenceReview Analysis
Internal Data Analytics
Track competitors' visibility, sentiment, positioning, and AI presence - revealing market dynamics and strategic opportunities.
Social ListeningAI ListeningContent Analysis
Unify external digital signals and internal data into one intelligence layer - supporting leadership with evidence-based insights, not fragmented reports.
Social ListeningAI ListeningConversational IntelligenceReview AnalysisContent AnalysisInternal Data AnalyticsAsk questions, generate insights, and detect risks -uncovering hidden opportunities across both externalsignals and internal data sources to support smarter,faster decisions
Try the AssistantOne Unified Marketing Intelligence Platform Bringing all marketing data into a single system -
analyzing context, not just metrics
Track public conversations, reviews, AI-generated responses, and social signals alongside inboxes, content, ads, and owned databases - all in one place.
Go beyond cross-platform dashboards with AI-powered insights and recommendations that interpret data and help teams make real, informed decisions.
Marketing, PR, content, customer management, and leadership teams work from the same intelligence source, aligned around shared insights and outcomes.
Whether you're a fast-growing brand or an enterprise team, Hapttic adapts to new markets, sources, and data volumes.
Continuously updated, real-time data helps identify emerging trends, potential risks, and new opportunities as they happen - not after the fact.
Advanced AI analyzes meaning, sentiment, and patterns across all data sources, turning complex signals into clear, actionable intelligence at scale.
Custom Hapttic GPT is trained on Hapttic's marketing intelligence framework: it analyzes signals, summarizes data, and delivers actionable insights in seconds
Try for FreeWe analyzed AI recommendations and thousands of guest reviews for Paragraph Freedom Square, Rooms Tbilisi and Radisson Blu Iveria Hotel Tbilisi to uncover what shapes hotel choice.
Gulf vs Socar vs Wissol: see what 100K+ digital signals reveal about fuel quality, prices, customer reviews, reputation and AI visibility in Georgia.
Traditional social listening tools track mentions on social media. Hapttic covers social listening too, but also analyzes AI-generated answers, reviews, inbox conversations, content, ads, search demand, website and app behavior, and your own internal data - and connects them, so you see not just what changed but why, and what to do about it.
Public conversations across social media, news, blogs, and forums; how AI tools describe your brand; customer reviews; emails, messages, and support inboxes; content and ad performance; search and market demand; website and app analytics; and internally owned databases such as CRM and revenue data.
Social Listening monitors brand mentions and public conversations across social channels and digital media in real time. It tracks sentiment, emerging trends, and conversation context to reveal not just what is being said, but why it matters - and connects it with the rest of your data.
AI Listening monitors how AI tools reference, describe, and recommend your brand - and your competitors - in AI-generated answers. It tracks visibility, sentiment, and narrative patterns to show how AI systems interpret your brand and how that shapes perception.
Yes. Review Analysis monitors reviews across platforms such as Google Maps, Booking, TripAdvisor, Revinate, and others, tracking sentiment, recurring themes, and satisfaction drivers to reveal trust signals and reputation risks.
Yes. Conversational Intelligence analyzes conversations from emails, messages, and support inboxes to uncover customer intent, needs, and friction points - showing what customers ask, expect, and struggle with, at scale.
Yes. Ad Analysis tracks your ad performance and creative patterns across channels and analyzes competitor campaigns, so you understand not just what works, but why it performs.
It means explaining a change by looking at every connected source at once. For example, if conversion drops, Hapttic can check social discussions, reviews, inbox questions, competitor promotions, ad performance, and website data together - and show that rising price sensitivity and a new competitor promotion are the likely cause.
You can ask questions about your data in plain language - for example, to analyze sentiment for a brand, summarize the top opportunities and risks in your market, find which emotional triggers your ads should lean into, or turn sentiment insights into a marketing action plan.
Yes. Hapttic tracks competitors' mentions, content, ads, promotions, and performance, and shows how AI tools position them - so you can benchmark your brand and spot competitive moves early.
Yes. AI-Powered Market Research combines signals from every connected source to help you understand industry trends, audiences, demand shifts, and opportunities - and turn open questions into evidence-based answers.
Marketing, PR, content, customer management, and leadership teams - from fast-growing brands to enterprises - who want to work from one shared source of marketing intelligence.
Yes. Hapttic monitors and analyzes conversations in multiple languages, including sentiment analysis, so you can understand global conversations about your brand.
Hapttic detects signals across channels, connects them in the Hapttic Engine, uses AI to understand what is driving a change, and recommends concrete next steps - so teams move from dashboards to decisions.
Separate tools show separate metrics, and teams are left to piece together the story. One platform brings all marketing data into a single system that analyzes context, not just metrics - so insights are faster, consistent across teams, and grounded in every signal at once.
