Content Analysis
Analyze how your brand and competitors communicate across digital channels - track captions, comments, engagement, and sentiments.
Identify messaging patterns, content strengths, and strategic gaps to understand what works, what resonates with audiences, and where opportunities exist.
Channels We Analyze
Don't see the channel you need?
Talk to sales to set up a custom
integration
Talk to SalesTry for Free
Choose Brands
Apply Channel Links
Include Keywords or Posts Quantity
Collect Posts
Generate Analytics
Apply Contextual Analysis
Run Cross-Platform InsightsBenefits
Turn fragmented content into clear, actionable insights
— understand brand
perception, benchmark competitors, and
uncover opportunities to improve
performance and
strategy.
Designed to
collect and
analyze
Brand and Competitor Content Visibility
Track how your brand and competitors show up across channels — uncovering visibility trends, share of voice, and missed exposure opportunities.
Comments and Sentiment Analysis
Turn audience feedback into clear sentiment signals — revealing emotions, recurring themes, and shifts that impact perception.
Competitive Content Benchmarking
Compare your content performance against competitors — identifying strengths, weaknesses, and where you outperform the market.
Top-Performing Topics and Formats
Discover which topics and formats drive the highest engagement — so you can double down on what actually works.
Content Gaps and Opportunities
Identify missing content areas and untapped opportunities — helping you fill gaps and stay ahead of audience demand.
Smart Insights and Recommendations
Transform data into actionable insights — delivering clear, AI-driven recommendations to improve performance and strategy.
Partners
Trusted by leading brands worldwide to transform marketing analytics into decisions
Hapttic's Evolution
People are commenting,commenting,
We help you analyze.
Capture every conversation across channels — understand sentiment,
Try a Demoidentify key themes, and turn audience feedback into insights you can act
on in real time.
Click on dashboard element to explore detailed insights, track trends, and uncover key information instantly.