Social Listening
Monitor brand mentions and conversations across any social channel to uncover what
audiences are saying in real time - transforming scattered discussions into structured
intelligence.
Tracks sentiment, emerging trends, and conversation context to reveal
not just what is being said, but why it matters.

See what people are saying - on any platform,
anywhere,
in any language.
Our platform offers global coverage, detecting mentions and analyzing
sentiment in any language on any digital media channel.
What We Monitor
Social Media
In order to gain a full picture of your brand's online presence, Hapttic continuously monitors all major social media platforms, pages, groups, and public profiles. We analyze conversations, sentiment, engagement patterns, and emerging topics to reveal what people truly think and how they behave online. By doing this, you can uncover trends early, understand audience expectations, and respond based on real-time market signals
Online News
You can analyse thousands of news platforms globally to ensure that your brand is up to date. Furthermore, by accessing online news Hapttic helps you to better manage crisis and monitor global trends based on your needs.
Blogs
In order to gain a thorough grasp of your competitors' strategies, strengths, weaknesses, opportunities, and advantages, Hapttic deep dives into blogs to better understand market needs. By doing this, you can benefit from competitors, customers and users experiences and improve your strategy.
Comments
For better social media analysis, Hapttic gathers data from posts and comments for better brand intelligence. By doing this, you can analyse sentiments around your brand or your competitors to improve customer experience.
Products
Hapttic allows you to monitor and analyse how your products engage with users by using analytics to learn what motivates users to interact with and keep using them.
Forums
Hapttic allows you to monitor and analyse how your products engage with users by using analytics to learn what motivates users to interact with and keep using them.
Websites
By monitoring websites, Hapttic provides insights what works well for your customers and users. Deep analysis of your users, customers and competitors can provide better understanding where you should improve as a brand and how to enhance awareness.
Reviews
Hapttic provides in depth analysis of competitors', customers' and users' behaviours, exploring the trends and what is most valuable currently on the market. Monitoring reviews on different platforms grants you an opportunity to enhance your brand and create products users love.
How We Monitor
Transforming unstructured data into actionable insights through one
unified monitoring dashboard.
Fill Out Details
Add your campaign info with guided fields that keep setup fast and simple. No guesswork, just clarity.
Launch Campaign
Go live with a single click. Hapttic takes care of the delivery so you can focus on impact.
Monitor Mentions
See brand mentions in real time across web and social. Stay informed, respond quickly, and optimize easily.
Use Cases
Brand & Reputation Management
Measure share of voice and monitor how your brand is discussed across social platforms, reviews, inboxes, and AI tools - identifying perception shifts, sentiment changes, and emerging risks before they escalate.
AI Search & Visibility Monitoring
Understand how AI tools describe, recommend, or exclude your brand - and how your competitors appear in AI-generated answers.
Customer Feedback Analysis
Analyze inboxes, messages, and reviews to uncover customer needs, complaints, expectations, and decision drivers - turning conversations into structured insights.
Content Strategy Optimization
Identify which topics, narratives, and formats resonate across social, reviews, and owned channels - and adjust content strategy based on real audience signals.
Campaign Performance Tracking
Track how campaigns, launches, or announcements are received in real time - measuring sentiment, engagement, and conversation quality beyond vanity metrics.
Crisis Management
Detect unusual spikes, negative sentiment, or risky narratives early - enabling teams to respond quickly and confidently.
Market Research
Understand unmet needs, pain points, feature requests, and competitive gaps by analyzing public conversations, reviews, and internal feedback at scale.
Competitor Analysis
Track competitors' visibility, sentiment, positioning, and AI presence - revealing market dynamics and strategic opportunities.
Strategic Decision Support
Unify external digital signals and internal data into one intelligence layer - supporting leadership with evidence-based insights, not fragmented reports.
Partners
Trusted by leading brands worldwide to transform marketing analytics into decisions




Why Hapttic
Without Hapttic
- Mentions spreading on social or news before you can respond
- Disconnected tools slowing down your workflow
- Valuable audience feedback buried in noise
With Hapttic
- Catch brand mentions instantly across platforms
- Launch and manage campaigns from one dashboard
- Turn real-time insights into faster, smarter decisions
Your audience is talking,
We help you understand
Find where you are mentioned - across any online channel, in any
language. Hapttic helps you track mentions, measure sentiment,
and take action in real time
